Adult Sexual Development - Free Essay Example

Sample details Pages: 3 Words: 836 Downloads: 8 Date added: 2017/09/24 Category Advertising Essay Type Narrative essay Tags: Development Essay Did you like this example? Biological Foundations of Adult Sexual Development Christina Parker PSY/340 Biological Psychology Instructor: Rebecca Wilson June 12, 2010 Biological Foundations of Adult Sexual Development How humans develop prenatally Humans start out as a cell that is formed from the mother’s egg and the father’s sperm. The egg and sperm carry 23 single chromosomes each and when fertilization takes place the 23 chromosomes then become paired. â€Å"All genetically normal humans, regardless of their sex, share 22 pairs of chromosomes and only one pair is different† (Wickens, 2005, p. 204). The different pair is the sex chromosomes (X and Y). A female is (X, X) and a male is (X, Y). As the cell develops into a fetus there are several hormones involved. These hormones continue to work throughout the human body as we grow from an infant into an adult. The hormones effect our sexual development and sexuality. Affects of hormones on a fetus As the fetus grows it will phys ically appear gender neutral, but at about 6 week gestation the Y chromosome, if present, will release a chemical called testis-determining factor which causes the internal male sex organs to start forming. If the Y chromosome is not present then this chemical is not released and the internal female sex organs will start to form. The male hormones that cause the external organs to develop are called androgens, without these we would all have female external sex organs (Spencer A. Rathus, 2005). Some of the different androgens are: testosterone, dihydrotestosterone (DHT), and Mullerian inhibiting substance (MIS). If any of these hormones are missing or do not release the amount they are suppose to at the time they are suppose to the fetus will have genetic sexual disorders such as: Klinefelter syndrome, congenital adrenal hyperplasia, pseudo-hermaphrodite, and testicular feminisation syndrome (Wickens, 2005). The lack of these hormones not only affects the physical appearance o f the fetus, but also the sexual behavior as the child grows into an adult. Affects of hormones on a growing child As a child grows and hit puberty hormones come into play again. At puberty the testes and ovaries come under the control of the hypothalamus and the pituitary gland (Wickens, 2005). â€Å"To be more precise, the release of sex hormones begins with the hypothalamus, which secretes gonadotropin-releasing hormone (GnRH), which diffuses through the hypophyseal portal blood vessels to the anterior part of the pituitary† (Wickens, 2005, p. 209). Next GnRH cause the anterior pituitary to release luteinising hormone (LH) and follicle-stimulating hormone (FSH) which are then transported to the gonads. Some other hormones that come onto play are testosterone and estrogen. There are genetic conditions that cause issues during puberty as well as into adulthood. Any of the conditions that were mentioned earlier will have issues during puberty ranging from a lack of mens truation for females and a development of breast in males. Behavior can also be affected by these conditions. Behavior and the adult sexual development As the adolescent moves into adulthood these conditions can also have affects on the behavior. An excess of testosterone can cause increased aggravation. An excess of estrogen can cause an increase in feminization. Not all men behave the way society believes that they should and not all women behave the way society believes that they should. The hormone imbalances during the prenatal stage and puberty as well as some environmental effect can be determined to lead to intersexuality, bisexuality, heterosexuality, and homosexuality. Biological changes in sexual development â€Å"The prediction that sex differences must exist in the human brain comes from at least three different types of observations: men and women (or boys and girls) differ predictably in (1) behavioral traits (e. . , aggression, juvenile play); (2) average cogniti ve abilities; and (3) the incidence of neurological and psychiatric disorders† (In Encyclopedia of the Human Brain, 2002). â€Å"Regardless of whether these differences are due to genes, hormones, socialization, or the confluence of all three, sex differences in behavior, neuropathology, and cognitive performance must be reflected by sex differences present someplace in the nervous system† (In Encyclopedia of the Human Brain, 2002). In the human preoptic area of the hypothalamus there are four nuclei known as the interstitial nuclei of the anterior hypothalamus (INAH 1–4) (Wickens, 2005). There are differences in two of these four nuclei that are associated with sexual differences. INAH 1 and 4 are the same in both males and females. The other two are larger in males, but some homosexual males have had smaller INAH 2 and 3. While it is still controversial the differences in the human brain can either be said to cause homosexuality and other sexual identities o r a result of them. While there are many differences in the human brain such as overall size, â€Å"many sex differences are likely to exist in more subtle features of the brain, such as neural connectivity or neurochemistry† (In Encyclopedia of the Human Brain, 2002). References: In Encyclopedia of the Human Brain. (2002). Retrieved June 10, 2010, from https://www. credoreference. com/entry/esthumanbrain Spencer A. Rathus, J. S. -R. (2005). Human Sexuality in a World of Diversity, sixth edition. Allyn and Bacon, Pearson Education, Inc. Wickens, A. (2005). Foundations of Biopsychology, Second Edition. Prentice-Hall. Don’t waste time! Our writers will create an original "Adult Sexual Development" essay for you Create order

The Field Of Agricultural Biotechnology - 1071 Words

Agricultural Biotechnology Due to the greater understanding of DNA, the field of Agricultural Biotechnology has developed rapidly over the last 30 years. Agricultural Biotechnology is a set of tools to modify products, improve plants and animals, and make microorganism for agricultural uses. It’s being used to produce products cheaper and easy to maintain. More and more farmers and producers used genetic engineered crops because of the price and resistances to insects and diseases. The main aim is to meet human and environmental needs. Biotechnology is a set of tools that uses living organisms to produce or modify a product, improve plants or animals, or develop microorganisms for specific uses. The latest set of tool- some say greatest-is genetic engineering. It allows the transfer of useful characteristics into a plant, animal, or microorganism by inserting genes from another organism. Genetic engineering which uses molecular markers to select plants or animals that give a d esirable gene, allows segments of DNA that code genes for a specific trait to be recombined into a new. Desirable traits producers choose is short growing seasons, increased resistance to diseases and pests, larger seeds and fruits, nutrition, and better adaption to environmental conditions. An example is the International Institute of Tropical Agricultural has used molecular markers to obtain cowpea resistance to bruchid (a beetle). That’s one type of genetic modification. Traditional plantShow MoreRelatedDevelopment And Growth Of The Global Agricultural Biotechnology Industry1171 Words   |  5 Pagesproportion of ongoing research development in this field of as is done in the areas of Africa and Asia Pacific This is projected to offer more business opportunities and growth prospects for the industry participants in the global agricultural biotechnology market. 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However, patenting the products is a hindrance to research by other companies in the same field involving theRead MoreGenetic Engineering And The Canadian Regulation968 Words   |  4 PagesBiotechnology is the application of scientific techniques and exploitation of biological processes used to improve and modify animals, plants and microorganisms to enhance their value through genetic manipulation. Over time, advances in the field of molecular biology has allowed scientists to take a particular gene from any organism, including, bacteria, viruses, plants or animals, and introduce those genes into another organism. An organism transformed using genetic engineering techniques is knownRead MoreSocial an d Ethical Technology Concerns-Biotechnology723 Words   |  3 PagesSocial and Ethical Technology Concerns-Biotechnology Biotechnology is technology based on living organisms. It harnesses cellular and biomolecular processes to develop technologies or products which are immensely useful to mankind. Biotechnology modifies living organisms according to our needs. Humans have employed this tool in the fields of agriculture, food industry and medicine for more than 6000 years. We see numerous biotechnological applications in our every-day life. Preparation of food productsRead MoreProkaryotic Organisms: Essential to Agriculture and the Future of Humanity1337 Words   |  6 Pagesstrains on the fields of agricultural, food, energy/environment, and biotechnology. Prokaryotic organisms, which are single- or small numbered-cell organisms that lack nuclei in their cells are essential to these fields because they provide a mechanism for current resources to be made more productive and available. Thus, prokaryotes, especially for roles in agriculture and energy, are extremely critical to understand within these processes. Since the late twentieth century, agricultural technologiesRead MoreThe Application of Biotechnological Tools1775 Words   |  7 Pagesbiotechnological foundations. Apart from them the medical world is blessed with the vaccines and the precautionary medicines that are serving to help the humanity in a positive constructive manner. One cannot assert that the science and rationale of biotechnology is not simple to manipulate and prepare. The nature has its own way to reveal the components and their impact on human life so nurturing these tools is another rather complicated task of replicating the nature and combining the existing phenomenonRead MoreMy Fascination with Biotechnology Application Essay946 Words   |  4 Pagesin me to probe deeper about them. My interest in biotechnology area was first aroused during my first degree. In my agricultural biotechnology class, when my lecturer exposed me with genetic engineering, proteins, and plant tissue culture, I am likely was mesmerize d by them and at the same time, I began to realize my enthusiasm towards biotechnology application. Since then, I started to read few books about biotechnology application in many fields. Among of them was â€Å"The Forever Fix: Gene TherapyRead MoreBiotechology: Use of Commerical and Agricultural Land1430 Words   |  6 PagesBiotechnology is blazing a new trail for the use of commercial and agricultural land. Genetically modified crops are being harvested and placed into our food chain. Currently, there are many benefits of genetically modified food, but the current risks of this newfound technology are undefined. The on-going debate of biotechnology shows conflict between, Agri-biotech investors and their affiliated scientists who consider agricultural biotechnology as a solution to food shortage, and independent scientistsRead MoreThe Milieu Of High School Education Essay1551 Words   |  7 PagesRegardless of what type of school a student and parent chooses, the theme is the same in the educational inclusion: rigor, relevance, dual advancement classes, soft skills and college readiness and job readiness skills. Chicago High School for Agricultural Science (CHSAS) is one of the most unique opportunities offered to the students of the public educational school system of the Chicago or in the United States for that matter. CHSAS is located in Cook County, Illinois, in the Oak Lawn School DistrictRead MoreResearch And Development Of Biotechnology965 Words   |  4 Pages According to Susan E. Reid, biotechnology is â€Å"a set of generic technologies that involve manipulation or change of genetic patrimony of living organisms for industrial application† (Reid and Ramani). The origin of biotechnology can be traced back to the 1970’s in the United States. When it comes to advancement of biotechnology in developing countries, India is one of the leaders in research since India is highly receptive to new technologies. Neighboring countries in the region, like Bangladesh

Caught in the Night free essay sample

First, Tihanyi describes the â€Å"dabbler†. These people can be seen as occasional users. They spend significantly less time online than other users, just â€Å"a few hours a week† (111). Dabblers use the Internet for a specific purpose. Once that purpose has been achieved, they move onto something else. They also prefer other activities, such as meeting people for lunch or watching television to being online. Next Tihanyi discusses the characteristics of the regulars. She describes how â€Å"regulars visit the Net not just to gain information but to interact with others† (112). They use the Internet for news, shopping, research, and communication. They may find themselves in chat-rooms discussing topics with others who have the same interests. As regulars have several uses for the Internet they tend to spend more time online: â€Å"8—10 hours a week† (111), according to Tihanyi. Finally, Eva Tihanyi uses a metaphor to compare the dabblers and regulars to the addicts: â€Å"They don’t surf the Net, they drown in it† (112). We will write a custom essay sample on Caught in the Night or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Internet overwhelms those addicted to it. Tihnayi states that addicts spend â€Å"an average of 38 hours per week† online (112). She describes how they create virtual personalities and live virtual lives, eventually creating disorder in their professional and personal lives and causing unemployment and the breakdown of marriages. Tihanyi states that Internet addiction is â€Å"the first official mental health disorder associated with computers† (113). In conclusion, Tihanyi explains that we can’t be completely satisfied by virtual reality; people will always prefer â€Å"an actual pizza over a virtual one† (113). The Internet clearly has its limits when it comes to pizza and, as well, some people still prefer a social gathering over messaging in a chat-room. Although nearly everyone uses the internet and will continue to do so in the future, Eva Tihanyi shows we all use it to a different extent. According to Tihanyi, it’s how we use it and how often that tells us what type of user we are.

Significance of travel in Bashos Narrow Road Through the Backcountry free essay sample

Waldo Ralph Emerson said Though we travel the world over to find the beautiful, we must carry it with us or we find it not. In Bashos Narrow Road through the Backcountry, exactly this sentiment is realized in the literary capture of North Japans natural beauties on his journey for poetic enlightenment and motivation. This work is the story of the journey that Basho began near the end of his life in order to attain inspiration for writing poetry, specifically in haiku-type forms. Bashos chosen path mirrored that of Saigyo, a well respected monk and poet, which ran through the locations of residence and inspiration of various other notable Japanese poets and writers. The travel tale has long been held in high public regard and is widely known as one of the most iconic pieces of Japanese literature. Basho had a fascination with nature and a rare bond with his surroundings, but by pursuing the trail first blazed by Japanese poets of old, Saigyo in particular, Basho hoped to perfect his art and find inspiration by connecting to the locations of those poets inspiration from long before, and had a much greater impact than one could have predicted. We will write a custom essay sample on Significance of travel in Bashos Narrow Road Through the Backcountry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the early encounters with a place formerly associated with a past figure that Basho describes poetically is the arrival to the Sunlit Mountain, Nikko. Basho explains that the mountain was named Nikko by Master Kukai, a monk who started a temple on this mountain. Basho also explains the significance of the mountains name and tells of how he feels Kukai has in a way predicted and blessed their trip. Observing the mountain exemplifies what Basho is trying to accomplish on this journey as he quickly scribbles down a self-admittedly simple and quick verse. Though simple, this is exactly what Basho is looking for: an opportunity to observe what inspired the poets of old, which gives him the motivation to write. The works of Kukai had given him the basis for which to write upon. The haiku reads yes, how brilliant! /green leaves, young leaves/luminous within and without Kukai having named the mountain as the Sunlit Mountain, Basho would have never had the inspiration to write about the luminosity of the scene. Though no direct credit to Kukai or the mountain is mentioned in the poem, there is a direct link to both. At Unganji, Basho is inspired to write about the hut of his former Zen meditation teacher, Butcho. A slightly melancholy haiku is written about the vacant, decrepit hut. This is a deep and emotional example of the inspiration that Basho sought. Evident in his haiku is the sadness from the lost connection to his Zen master alongside the majesty of the place which he is writing about, which combine for a beautiful piece of poetry. By no other force than by physically being at the site of the hut could a poem like that have been composed. Travel not only allows Basho to connect with the site which he is describing, but alsoin a more ethereal waywith his mentors and those who preceded him. Most renown of these predecessor poets is Saigyo, whom Basho modeled his path after. Along the way, various of Saigyos poetic inspirations and sites are mentioned and seen by Basho. Basho is particularly excited by one of these moving sites; the willow tree. In the eyes of Basho, Saigyo has been immortalized in this tree and thus, standing in the shadow of the willows leaves and branches is like standing in the shadow of one of the great muses. This is a particularly rewarding experience for him, as Saigyo is his guide and truest predecessor. This is reflected in the excitement of his writing about the experience of standing in his shadow. Various other times throughout Bashos text, Saigyos writings are referenced to help describe scenes about which Saigyo did not specifically write, which speaks to Bashos keeping of Saigyos writings and path in his mind throughout his journey. A connection which is undeniably deeper than that with any other poet is made with Saigyo because of this. Various other poets and their inspirations are mentioned throughout The Narrow Road Through the Backcountry: the Shirakawa checkpoint written about by Kanemori and Noin, and depicted in paintings by Kiyosuke and others, the twin pines in Takekuma, written about by Noin, the sites of old poetic inspiration which Kaemon tours Basho and Sora through, and a plethora of others. All of these sites possess their own feeling and give Basho unique motivations. Some of the places provide morose poetic inspiration, for which Basho is commonly known, while others cause the poet to drift away from his common tone and write in a much more upbeat manner; a testament to the true power of the natural beauty of Japan and impact of historical poets on Basho. This variety calls to the different inspirations which Basho was seeking. Instead of maintaining a stagnant style, as many of the less-travelled poets would have, Bashos journey allows him to not only write about sights that he would have never otherwise experienced, but it also allows him to connect with other writing styles that he ordinarily may not have explored, causing a stark development of his own writing style. A common thread in all of Bashos inspirational writers, as pointed out by Haruo Shirane in the essay Double Voices and Bashos Haikai in Kerkhams Matsuo Bashos Poetic Spaces: Exploring Haikai Intersections, is that all of these writers are considered to be reclusive poets. Though the Genji (the famous lovers), Ariwara no Narihira and Ono no Komachi were all well recognized and loved for their classical images in Japan, Basho aligned more with these less-renown, reclusive poets (Kerkham 111). This points to his history in Zen meditation and his monk-like lifestyle. Bashos journey connects several of the residences of the recluse poets that he idealized before and allows him to unite the poetic forms and pasts of these poets into his own. By giving credit to these poetic predecessors in his works, Basho also changed the way that the ancients were perceived in Japan; causing the known poetic standards to shift from the classic writers of old to the reclusive writers Basho modeled (111). This shows the impact of not only the poets on Basho, but his effect on their legacies and the subsequent shift in future Japanese literature as a result. One of the major differences between Basho and the poets he follows is that Basho does not have the religious concerns of actually being a Buddhist monk, which allows him to write more freely. The religious poets had to be concerned with the Buddhist principles of renouncing the phenomenal world in which we live, while that often times met with the conflict of their love for the splendor of nature; this is particularly true of Saigyo (67-68). In a way, then, Basho was able to take up the task that the priest poets likely would have enjoyed taking on, in being able to truly describe the full impact of nature. By the culmination of the text, Basho provides haikus with a much different and generally upbeat tone, which speaks to his spiritual and intellectual enlightenment and overall shift in writing attitude and style. This enlightenment has been primarily generated by the writings of past poets and their inspirations, as evidenced by his poetry, which nearly always honors the writings and poets who wrote there before him, at some level. Bashos questing for inspiration had much larger implications than just his self-development into a recognized poet, as it caused a dramatic change in the perception of classic Japanese literature and had a monumental impact on the future of Japanese texts. A path once blazed in the spirit of exploration and inspiration is again used by Basho in the same means, but to a drastically different ends, largely due to the ability of the ancients to inspire and help him develop his art into a form that led to wide acceptance and yielded recognition for those ancients.

Commodity Fetishism

Commodity Fetishism Free Online Research Papers In 1867 Karl Marx published perhaps one of his most important works on political economy and capitalism titled â€Å"Capital†. In this work Marx chooses to introduce the fetishism of commodities in the first chapter. Based on this placement it is easy to see that he considered it an important part of his theoretical framework. By adding â€Å"and the Secret Thereof† to â€Å"The Fetishism of Commodities† Marx (in Appelrouth and Edles 2008:62) hints at the mystical nature of commodities and the unseen power they have over us. In reviewing Marx’s writing three key concepts emerge, each connected to the others. These three key concepts are the theory of value, the theory of commodity fetishism, and the concept of alienation. The first part of this essay will examine the theory of commodity fetishism. Marx defines a commodity as â€Å"†¦an object outside us, a thing that by its properties satisfies human wants of some sort or another,† (Marx in Appelrouth and Edles 2008:59). He goes on to broaden the definition by excluding considerations of the nature of such wants by stating, â€Å"The nature of such wants†¦ makes no difference,† and further â€Å"Neither are we here concerned to know how the object satisfies these wants,† (Ibid.). Marx later qualifies this statement by stating that â€Å"A thing can be useful, and the product of human labour, without being a commodity,† (Ibid.:61). Rather than being contradictory Marx means by this passage to indicate that an object must be useful to others rather than simply to yourself. The usefulness of an object creates a â€Å"use-value† but depends on the unique situation of each individual and is therefore incapable of being compared directly. Being of use to others is one way to create a type of value known as â€Å"exchange-value†. Use-value and exchange-value are the two factors of a commodity that Marx assigns. In assigning use-value and exchange value and examining the interplay between the two Marx develops his theory of commodity fetishism. To understand the term â€Å"commodity fetishism† you must look past the current usage of the term â€Å"fetish†. Fetish now commonly refers to an obsession or disproportionate pleasure, often in a sexual context. While that definition may apply somewhat to Marx’s theory it is more instructive to consider it in historical context. In Marx’s time â€Å"fetish† usually referred to religion. It is clear to me that Marx specifically intended the term â€Å"fetishism† as a critique of capitalist beliefs. This is exemplified by the passage: â€Å"There is a physical relation between physical things. But it is different with commodities. †¦ In order, therefore, to find an analogy, we must have recourse to the mist-enveloped regions of the religious world,† (Ibid.:63) Through this passage we may beg in to grasp the nut of Marx’s commodity fetishism concept. The main thrust of the commodity fetishism concept is that the exchange-value (what makes something a commodity) doesn’t relate in proportion to the use-value. The use-value is inherent in the object, while the exchange-value is entirely a product of society and most particularly of capitalist society. The difference between natural and inherent properties vs. societal properties and the role, or lack thereof, of nature in exchange-value is shown succiently when Marx points out that â€Å"Since exchange value is a definite social manner of expressing the amount of labour bestowed upon an object, Nature has no more to do with it, than it has in fixing the course of exchange,† (Ibid.:65). It is the nature of and disconnect between the different types of value assigned to objects that create commodity fetishism. Marx points to the source of this being capitalism and the related social constructs that underlie the obfuscation of (wo)man’s direct relation to fellow (wo)man. Marx most clearly points this out near the end of his section on commodity fetishism when he writes, â€Å"What confirms them in this view, is the peculiar circumstance that the use value of objects is realized without exchange, by means of a direct relation between the objects and man, while, on the other hand, their value is realized only by exchange, that is, by means of a social process,† (Ibid.:65-66). In examining the prevalence of the fetishism of commodities in capitalistic societies it is easy to see that commodity fetishism is an inescapable product of the production of commodities, which is the main goal of capitalistic societies. Current trends in the post-industrial era serve to create increasing commodity fetishism as people become more and more disconnected from the relationship of their labor to the labor of others. Consolidation of mass media and the increasing number of ways that advertising is thrust into our lives further enhance the illusion of exchange-value being innate in a product. It becomes increasingly hard to see how the (use) value of products could be the same as a more heavily marketed product with a higher exchange value. Examples of commodity fetishism abound in everyday life. I consider myself to be a very utilitarian and frugal person, therefore drawn strongly towards a use-value oriented manner of consumption, yet I can still find examples in my life of commodity fetishism. One example would be watching new movies. New movies obviously have no greater use-value to me than older movies that I haven’t yet seen, but the hype, advertising, and inflated exchange-value often cause me to choose to see a new release even though they are mostly lower quality than those that have stood the test of time. Another example, also in the field of entertainment, would be computer games. New games at the height of their exchange-value, often with expensive hardware requirements, are no better than slightly older games at a fraction of the cost. While introspection can sometimes be tough, it’s easy to see wanton consumer fetishism in others. Some people I know would never even consider buying a generic cereal, even after being shown that it’s the same cereal produced in the same mill. Another example is the consumption of beer in America. The vast majority of beer produced and consumed in America is heavily advertised, but of poor quality. Yet people see nothing inherently queer about pounding down large quantities of tasteless, watered-down swill. Earlier I mentioned alienation as another key point in Marxist theory. One effect of consumer fetishism is to increasingly cause relations amongst people to take the form of relationships between objects. Thus a person’s relationship to the product of their labor is transformed to the relationship of the product of their labor to other commodities, thereby isolating them from their creative value as a human being. This is a component of alienation, which is the topic of the next section. Bibliography Appelrouth, Scott and Laura Desfor Edles. 2008. Classical and Contemporary Sociological Theory. Los Angeles, CA: Pine Forge Press Marshall, Gordon. 1998. A Dictionary of Sociology. Oxford University Press Research Papers on Commodity FetishismDefinition of Export QuotasOpen Architechture a white paperEffects of Television Violence on ChildrenResearch Process Part OneThree Concepts of PsychodynamicCapital PunishmentMind TravelComparison: Letter from Birmingham and CritoBionic Assembly System: A New Concept of SelfCanaanite Influence on the Early Israelite Religion

Discussion Assignment Example | Topics and Well Written Essays - 750 words

Discussion - Assignment Example The benefits of maximizing health and safety for the workforce as well as the organization include improved productivity of workers, improved psychological and emotional well-being of workers, and their increased motivation. The beneficial effects of maximizing the health and safety of the workforce become evident in terms of achievement of organizational goals, expansion and growth of business, and increased profitability for all. Organizations can promote the health, fitness, and psychological adaptation of their employees in a variety of ways. For example, the organization should disallow smoking in the office. This would not only keep other employees safe, but would also discourage the smokers from smoking which might drive them out of this habit. The organizations should provide the workforce with only healthy meals as snacks and for lunch. Workers would only drink soft-drinks if they would be available at the cafeteria. Organizations can substantially control their workers’ eating and drinking habits by carefully deciding the menu. The psychological adaptation of workers can be increased with thoughtful design of jobs, leadership approaches, organizational culture, and organizational policies. Generally, organizations should try to develop and foster a culture wherein employees think of the organization as their second home, and where they live and work together like a family, where seniors should be respected and juniors should be loved, and where leaders work in close collaboration with the followers rather than maintaining distance from them. Major sources of stress for me at work include but are not limited to overburden of work, lack of sufficient resources, unrealistic expectations of the boss, lack of a cooperative team, and racism and bullying. I have observed that many people feel stressed on jobs because of these or

E-Marketing Review for Easy Jet Case Study Example | Topics and Well Written Essays - 4000 words

E-Marketing Review for Easy Jet - Case Study Example Up to date, the family remains a major shareholder in the airline which is now referred as easyJet PLC. The founder also owns a group of other companies which own the brand name easy although there is not cross-shareholding between the easyJet and other easyGroup which is the licensee company. Although the group operates separately, there are some cross marketing agreement that are shared between the airline and the other groups. The airline operates from Hangar 89 at Luton Airport. But contrary to other airline which have their headquarter reflecting their status in the market easy Jet has a simple headquarter which is a bright orange building which represent it low-cost ethos. Since April 1998, the company became some of the airlines which embrace the use of internet in selling it seats. Currently it is estimated that 95% of all the seats in the company are sold over the internet which has made one of the leading internet retailer in the European market. Marketing can be defined as a management process that is responsible for identify and satisfying what the customer requires which is done for a profit. There have been many ways in which marketing has been carried out but the news strategies have been through the use of e-tools like the internet. It has been used to do research on to know what exactly does customer needs. It has as also been able to anticipate the demands for digital service and therefore have a good resource allocation. E-tools have helped to satisfy customer demands as they find a range of products at on location. The use of information and communication technology to achieve the above objective of market is referred to as e-marketing or digital marketing. Background EasyJet was has been one of the most successful airline in the world. The company was founded by Stelio Haje-Ionnou who was a son of a Greek shipping tycoon. This company was set up in 1994. it as set up as a low cost airline which was looking to undercut other traditional carriers like British Airways in order to have a lean operation. In order to come up with such an operation, the founder had decided on single sales channel to survive in the market and therefore he settled on the phone as the most appropriate. This was considered a ground breaking but the founder insisted on having direct selling methods to the consumers. Although he had refuted the user of the internet at that time he kept a close eye when the trials for the sites were going on. What ensued was as stead rise in calls that were being made per week and quickly the company grew oft of space to handle the customers. Therefore the owner decided it was either the company decides to sell over the internet or build a new call centre. This turned to be a success story of e-marketing of the company. (Miles 2006, P. 2) Company Overview It has been recorded that easyJet is one of the most refuted British tour operators which has been successful in cutting a niche on the market. It has been able to cut competitive price edge which has been attributed to strict management of the cost by bypassing intermediary agencies that increased the cost of management. The company has also been able to successfully use non-saturated airports which have been on of its cost cutting measure that it has taken. The company has successfully offered freights to Great Britain,